In present scenario competition among the websites over the internet is becoming more and tougher. There are thousands and millions of websites on a single topic and their count is increasing day by day. Bringing your website at the top in certain search engine against a certain category is not a mere task to do. You need to work hard on the every aspect of your website from its content, on page SEO to off page SEO. Off page SEO is a continuous effort and need updating regularly. One of the most important factors of off page SEO is link building. Link building means to get a number quality back links for your websites from the other websites. Now here back links means the link of your website placed on the other website. Link building is considered as the back bone of your off page SEO campaign as quality and quantity of back links play an integral part in making your website visible over the internet and also are the source of simulating traffic towards your website. There are a number of link building ways which are used by SEO experts over the industry. You can build links for your websites at your own or you can hire a link building service for this task. Link building is an art and it requires proper analysis and scanning of the website you are going to place your link on. Various link building services connect you with the fake websites and link farms and earn loads of dollar from you. This can negatively affect your ranking and can result in a ban from a certain search engine like Google.
There are number of link building methods used by the link building service. Few of them are explained below.
Reciprocal Linking
This is also called link exchange as in this method two websites exchange links with each other. It works on you place mine and I place yours strategy and was widely used method a short while ago. However Google sort out irrelevancy in link exchange and banned those websites who were gaining popularity with irrelevant link exchange. If you exchange links with the relevant websites it can increase your link popularity and ranking at the same time.
Three way Linking
It is now the most popular link building method which is widely used by the link builders and link building services. Its works in such a way that site A places the link of site B where as site B will not place the link of site A on B, it will place the link of site A on site C where B and C can be the sites of the same person. It is a smart way of link building as people can fool the search engines with three-way linking to remove the affect of reciprocal linking.
One-way link or Inbound Linking
One-way linking or inbound linking is another popular link building technique. In this technique the link points towards a website without a reciprocal link. This is also called natural linking as it is more reliable in the eye of search engine. Various link building services ask for natural or one-way links from the other websites by paying them a certain amount against the link placement. This results in advantage for both the publisher and the advertiser as one gets a quality link and the other gets some money.
Contextual Link building
The most acceptable link building techniques at present is the contextual link building. Contextual links being as a part of the content make their presence extremely natural and follow the usual flow of the content. Contextual link building is graded at the top in both search engine and user perspective as search engine think of them being the part of the content and user take them as a tool for easy navigation and browsing. Contextual link building techniques must be used sharply and intelligently as irrelevant contextual links can result in a drop in your search engine rankings.
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